‘For decades, companies have been selling “slim” – and we’ve been ‘eating it up’!  The global weight management market reached a value of US$ 470 Billion in 2021.

Yes, ‘diets’ are big business, ‘Yo-Yo dieters’ go from one diet to the next, hoping that ‘this one will be the answer’.

So why are ‘diets’ so difficult to stick to?

I have put together a list of some of the reasons why I think ‘diets’ fail.

In reality ‘dieting’ can never be the long-term solution but thank fully, for the ‘diet industry’, that doesn’t seem to stop people.

40 Reason why diets fail:

  1. They’re boring/expensive/rigid/time consuming
  2. Means cooking the family a different meal
  3. No one likes to be  ‘deprived
  4. No one likes to be told what to do by the ‘diet expert’
  5. Part of you doesn’t want to lose weight
  6. There’s a fear of ‘failing’
  7. There’s a belief you won’t succeed
  8. Feeling ‘empty’ is uncomfortable
  9. Strong emotions begin to surface
  10. Overweight friends or family won’t like it
  11. Change is scary
  12. Diets are not sustainable long term
  13. Other people may be judgmental
  14. Risk of offending someone by refusing their food
  15. It too much hassle finding something suitable in restaurants
  16. Letting go of a protective layer of fat is too ‘exposing’
  17. There’s no money to buy a new clothes
  18. It’ll ‘rock the boat’ in some relationships
  19. There’s a fear of attracting unwanted attention
  20. It’s a reminder of an unhappy time when you were ‘slim’
  21. You believe you ‘can’t have everything’
  22. You’re afraid people might be jealous or won’t like you
  23. Fear you may become ‘shallow’ ‘superficial’ or self-absorbed
  24. Afraid once you start dieting you won’t be able to STOP
  25. Can’t handle the ‘pressure’ to keep the weight off long-term
  26. You’re doing it for someone else
  27. Might mean someone who’s been telling you to lose weight has ‘won’
  28. Can’t eat your favourite foods
  29. It’s inconvenient
  30. Fear of stretch marks
  31. You’re afraid of sending out the ‘wrong message’ to your children
  32. You don’t want to take responsibility for your body and your health
  33. Fear of success
  34. Brings back uncomfortable feelings of a parent ‘dieting’
  35. Takes away choice/freedom
  36. Doesn’t feel safe to lose weight
  37. You don’t want to be ‘seen to fail’
  38. Fear your partner will reject you or feel ‘threatened’ if you look different
  39. You don’t feel you deserve to have the body you want
  40. You can’t use your weight as an excuse anymore!!

If you’re struggling with your eating behaviour why not check out my Hypnosis download  ‘You Can Lose Weight

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Speak soon!